Brand Notes

There’s this strange tension that happens every November. You’re exhausted but hopeful. Grateful but over it. Tired, but still dreaming about what’s next. And if you’re a founder, you know exactly what I mean. You ’ve spent the last eleven months building, fixing, and adapting. You’ve pushed through slow seasons, creative blocks, and maybe even a few “is this still worth it?” moments. Now everyone’s talking about finishing strong,  and part of you is like… I’d love to, but

If you’ve been in business long enough, you already know this: Some clients multiply your peace. Others drain it. And while bad clients can show up for all kinds of reasons, having a clear target audience makes it a lot easier to filter out the ones who aren’t a fit. When your messaging is clear, the right people lean in, and the wrong ones usually opt out on their own. Here’s what to watch for before you say yes. 1. They don’t know what they want, but expect you to figure it