Brand Notes

If you’ve been running your business for a while, you already know your website isn’t something you set and forget. It’s the digital version of your storefront, and just like your brand, it needs a refresh every so often to stay relevant, credible, and aligned with where your business is now, not where it started. Before you dive into another year of launches and campaigns, here’s the checklist every founder should go through to make sure their website is ready for 2026. 1. U

Every December, I take time to check in with myself and my business. Not a big “vision board” moment, more like an honest audit. This year was full. There were big wins, a few pivots, and a lot of learning. I had moments where things clicked and others where I knew I was operating out of habit, not strategy. Before I move into 2026, I’m taking a hard look at what’s no longer serving me and what deserves to come with me. Letting Go Of: Doing Things Out of Obligation I’ve said

This episode will challenge you, encourage you, and gently push you back into obedience. We’re talking about the assignments God gave you, the ones still sitting unfinished, and why the fruit you’re waiting for is often tied to the follow-through you’ve avoided. A kingdom conversation on discipline, clarity, and finishing well.

There’s this strange tension that happens every November. You’re exhausted but hopeful. Grateful but over it. Tired, but still dreaming about what’s next. And if you’re a founder, you know exactly what I mean. You ’ve spent the last eleven months building, fixing, and adapting. You’ve pushed through slow seasons, creative blocks, and maybe even a few “is this still worth it?” moments. Now everyone’s talking about finishing strong,  and part of you is like… I’d love to, but

If you’ve been in business long enough, you already know this: Some clients multiply your peace. Others drain it. And while bad clients can show up for all kinds of reasons, having a clear target audience makes it a lot easier to filter out the ones who aren’t a fit. When your messaging is clear, the right people lean in, and the wrong ones usually opt out on their own. Here’s what to watch for before you say yes. 1. They don’t know what they want, but expect you to figure it