Brand Notes

Every November, I do something that feels less like “goal setting” and more like soul setting. Before the noise of new-year resolutions hits the timeline, I take a step back, open my notes app, and ask one question: What actually worked, and what just looked good on paper? See, as founders, we’re constantly moving. Building, fixing, launching, tweaking. But somewhere between the client calls, the content planning, and the Canva tabs, we lose sight of whether what we’re doing

Trying to grow your business while life feels unpredictable or busy? Here’s what to focus on when things aren’t calm, but you still want to move forward.

Let’s talk about something that doesn’t get said enough. If you’re constantly struggling to post content, second-guessing your voice, rewriting your captions ten times before deleting them altogether, there’s a good chance the issue isn’t strategy. It’s your belief. When you fully believe in your brand, what it stands for, what it offers, and why it matters, you don’t have to force consistency. It flows. You don’t feel like you’re constantly performing. You show up with clari

Burned out and disconnected? Here’s how I quit my business, re-postured my heart, and returned to create from clarity instead of survival mode.

We live in a world obsessed with algorithms, strategies, and formulas for success. But here’s the truth: there is no algorithm more...

Let’s be real, there’s a lot of confusion around what a brand designer actually does. And while we wear many hats (creative, strategist,...

Let’s be honest, picking a website template can feel overwhelming. There are thousands of options, and they all look  good. But when it...

Thinking of launching your first offer? Here’s what I wish I knew before starting, from clarity and research to real strategy as a solo business owner.

Let’s face it, the creative world is crowded. From DIY Canva templates to high-end agency work, everyone claims to be the “best” at...

There’s a different kind of pressure when you’re the one carrying the whole vision. Not just the creative.Not just the deliverables.But...

Fear has a way of dressing itself up as “logic.” It convinces you to wait, to play it safe, to call it “wisdom” when really, it’s...

Hey, I’m Seantal, founder of JOA Creative Lab. I didn’t come from a fancy marketing agency or jump into business with a perfect plan. I...

Let’s call it what it is: if the only place your brand lives is on Instagram, you don’t have a brand, you have a content stream. And that...

There’s a moment in every coach’s journey where the brand you built, once exciting, aligned, and full of potential, starts to feel......

Use summer’s slower pace to update your brand before September hits. Small changes now can boost clarity, visibility, and profit later.

So, your site is live. You’ve done the thing. The visuals are polished. The copy’s tight. The “Work With Me” page? Chef’s kiss. Now...