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Brand Notes
Tired of empty promises? At JOA, we cut through the noise to deliver actionable insights. Dive into JOA Education and start achieving real success.
Building a Brand When You’re Not the Loudest in the Room
Let’s get this out of the way: you don’t need to be loud to be successful. You don’t need to go live five times a week, post trending...
3 days ago2 min read
5 Lessons from Luxury Brands to Elevate Your Coaching Business
You didn’t start your coaching business to hustle endlessly and fight for every single client. You want to work with high-quality,...
May 153 min read
Why Fancy Branding Won’t Fix Your Broken Marketing Strategy
Let’s be real, branding is the fun part of building a business. Choosing the perfect colors, designing a sleek logo, and creating an...
May 63 min read
How to Get More Clients From Your Website (Without Feeling Salesy)
Let's be honest. You didn’t start your coaching business to become a marketer. You’re here to transform lives, help people grow, and...
Apr 304 min read
The Top Wix Studio Templates to Grow Your Personal Brand Fast
Let’s be honest: You’re not just trying to "have a website."You’re trying to build a personal brand that actually grows, attracts dream...
Apr 282 min read
Personal Brand vs. Personality: Are You Branding the Real You or Just the Marketable You?
Let’s get something straight: just because your brand looks like you doesn’t mean it feels like you. There’s a weird tension happening...
Apr 142 min read
Show Your Face! Why Coaches Need Personal Brand Photos That Inspire Trust
Showing up online can feel vulnerable. You worry about how you’ll look. You wonder if your photos will feel too “posed” or fake. And you...
Apr 23 min read
Stop Trading Time for Money. How to Make Your Website Work for You 24/7
Let me guess… You started your coaching business because you wanted freedom. Freedom to: Work on your own terms. Impact lives while...
Mar 204 min read
Imposter Syndrome Is Sabotaging Your Brand—Here’s How to Overcome It
Let me guess… You’ve rewritten your “About Me” page more times than you can count. You hesitate to raise your prices—even though you know...
Mar 44 min read
How to Build a Magnetic Coaching Brand That Feels 100% You
Building a coaching brand can feel like trying to fit into someone else’s shoes—awkward, uncomfortable, and just not you. You scroll...
Feb 173 min read
What Makes a Coaching Brand Feel Premium? (And Why It Matters)
Let’s be honest: when it comes to coaching, perception is reality. Your dream clients aren’t just looking for a coach, they’re looking...
Feb 43 min read
The TikTok Ban: What It Means for Your Business and Why a Website Is Non-Negotiable
TikTok is Gone—Now What? In a move that left creators, businesses, and users stunned, TikTok has been officially banned. Whether it’s...
Jan 192 min read
Why I Recommend Wix + Squarespace for Coaches Ready to Scale (And Why Simpler Is Smarter)
Let’s talk websites. If you’re a coach, you already know your website isn’t just a website. It’s your first impression, your storefront,...
Jan 173 min read
What 1,000+ Coaching Brands Have Taught Me About Standing Out and Selling Out (Without Selling Your Soul)
Can I be real with you for a second? After designing over 1,000 coaching brands and websites , I’ve seen it all—brands that soar and...
Jan 13 min read
The Top Holiday Marketing Trends You Need to Know
The holiday season is a golden opportunity for businesses to boost sales and engage with their audience. To stay ahead of the...
Dec 19, 20242 min read
Last-Minute Holiday Marketing Tips to Save Your Season
The holiday season is here, and if you’re scrambling to get your marketing in order, you’re not alone. Whether you’ve been too busy to...
Dec 8, 20242 min read
Most Rebrands Fail Miserably. Here's Why.
Rebranding is a bold move. It promises a fresh start, a new identity, and a chance to redefine how the world sees your brand. But here’s...
Nov 15, 20242 min read
Stock Photos: The Lazy Approach to Branding
Let’s cut to the chase – stock photos are the lazy way out when it comes to branding. Sure, they’re convenient and often free, but here’s...
Oct 31, 20243 min read
Why Your About Page Might Be Losing You Clients
Let's get real – your About Page could be the reason potential clients are walking away. You might think it's just a simple bio, but it's...
Oct 15, 20242 min read
Who Are You, Really? Discovering Your Divine Identity
The enemy’s greatest fear is when you discover who you are in Christ. Since the moment you were born, you became a threat to his plans,...
Oct 1, 20244 min read
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