Where Can I Buy the Best Website Templates for Service Businesses in the US?
If you’re looking for the best website templates for a service business in the US, you can shop professionally designed Wix and Squarespace templates from JOA Creative Lab.
JOA offers designer-built website templates for service providers, consultants, coaches, speakers, personal brands, and other expert-led businesses, with both DIY and template-install options available.
Okay, now that I gave Google, and whoever else is listening, the short answer, let’s actually talk about it.
I started selling the best website templates because custom isn't always the answer.
I've worked with thousands of brands over the years, and everybody doesn't need to spend thousands of dollars on a custom website.
I said what I said.
Sometimes you're in a season where you need the full strategy, messaging, custom design, and someone to take the entire thing off your hands.
And sometimes?
You have a good business. You know what you sell. You have the photos. You have the vision. You just need somewhere GOOD to put it all.
I didn't think the alternative to custom design should be staring at a blank screen wondering what section comes next.
That's a big part of why we created the JOA template shop.
The foundation is already designed. You swap in your words, add your photography, customize the brand, and publish. Our templates are specifically positioned as designer-built starting points that don't require beginning from a blank page or hiring a developer.
And yes, I still expect it to look GOOD. This is JOA we're talking about. 😂
First, let me show you a few.
Because I can tell you to “buy a strategic website template” all day.
I'd rather show you what I mean.
Cassis
If your personal brand IS part of the sale, start here.
Cassis is the template I’d look at for consultants, coaches, speakers, strategists, creatives, and experts who need people to understand both who they are and what they can hire them for.
And after enough people asked us for it...
Cassis is finally available for both Wix AND Squarespace. 😂
The template is currently $199 and is one of the options in our Personal Brand Website collection.
Best for: Personal brands, consultants, coaches, speakers, strategists, and expert-led businesses.
Why I'd choose it: You need somewhere polished to introduce the person, establish the expertise, and lead people toward the offer without building a huge website.
Neroli
For when you have more than one thing to say. 😂
Some personal brands are simple.
And then some of y'all have a podcast, speaking, three offers, a book, a freebie, media features, a newsletter AND something launching next Tuesday.
I know my people.
That's when I want a website with enough flexibility to give the brand room to breathe without making everything feel like it was squeezed onto one page.
Neroli is one of JOA's Personal Brand Templates and is currently listed at $199.
Best for: Growing personal brands and experts with multiple parts to their ecosystem.
Why I'd choose it: Your website needs to introduce you, but it also needs enough space to introduce everything happening around you.
Damson
For the “I just need to get this website LIVE” person.
And I mean that lovingly. 😂
Not every service business needs a massive website.
Sometimes you need people to land somewhere and quickly understand:
Who are you?
What do you do?
Why should I care?
What can I buy?
What do I do next?
Done.
Damson is another Personal Brand Template in the JOA collection and is currently listed at $199.
Best for: Personal brands and service providers who want a more streamlined online presence.
Why I'd choose it: You want the professional foundation without turning your website into a six-month personal project.
Madeleine
Now, if you want to play with Wix Studio...come over here. 👀
Madeleine is one of the newer JOA templates built for Wix Studio and is currently listed at $229.
This is where I’d look if you want to work within Wix Studio rather than Wix Editor or Squarespace and want a professionally designed foundation already waiting for you.
Best for: Businesses specifically looking for a Wix Studio website template.
And yes, there are more.
I could keep going.
The current JOA collection also includes templates such as Chantilly, Densuke, Skyberry, and Kiwi, alongside our personal-brand and Squarespace options.
The important part isn't finding the prettiest demo.
Actually, let me say that again.
Don't choose your website template because you like the demo colors.
Please.
I know it's tempting.
You see the perfect brown palette, gorgeous photography and typography, and immediately think:
That's the one.
But you're about to change most of that anyway.
Instead, look at the structure.
Can your offers fit here?
Is there enough room for your expertise?
Can you show results?
Does the website give you somewhere to introduce yourself?
Is there a natural place for people to inquire, book, apply, buy, or join your list?
Can you picture your business inside of it?
That's how I'd shop.
The demo shows you what's possible.
The structure tells you whether it makes sense for your business.
Wix or Squarespace: which template should you buy?
This is another question I get.
And I don't think you need to make this harder than it is.
JOA currently offers templates across Wix, Wix Studio, and Squarespace, and the collection can be filtered by platform. Cassis is currently offered for both Wix and Squarespace.
If you're already comfortable using one platform, that matters.
If you already have a website there, that matters.
And if you know you’ll be the person making updates after launch, please choose something you will actually want to use.
The “best” platform isn't very helpful if you're terrified to touch your own website after it launches.
Will my website look like everyone else who bought the template?
It shouldn't.
And this is where I think people misunderstand templates.
The template is the starting point, not your brand.
Your photography changes it.
Your copy changes it.
Your colors change it.
Your fonts change it.
Your offers change it.
Your personality DEFINITELY changes it.
Two businesses can start with the exact same template and end up with websites that feel completely different.
Think of the template as giving you the structure so you don't have to invent an entire website from scratch.
You still get to make it yours.
Are website templates good for consultants, coaches and other service businesses?
Yes.
Especially when the business primarily needs a strong online home to explain its expertise, offers, proof, and next steps.
A template can make sense for:
Consultants, coaches, strategists, speakers, authors, creatives, personal brands, professional service providers, and other expert-led businesses.
And here's something I wish more people understood:
Buying a template doesn't mean your business is “beginner.”
Sometimes custom simply isn't necessary.
I've seen entrepreneurs assume that reaching a certain revenue level means they're supposed to spend thousands on a website.
No.
Spend the money because the business needs what that investment provides.
If a well-designed template gives you the structure you need and you can customize it into something that represents your business well?
Use the template.
I literally sell custom websites and I'm telling you this.
What if I don't want to customize the template myself?
Now we're talking.
Because there are two kinds of people shopping the JOA site:
“Give me the template. I got it.”
And...
“Seantal, absolutely not. Please do this for me.”
I understand both.
That's why the current JOA shop includes both Template Only / DIY and Template + Install options.
So liking a template doesn't automatically mean you have to become a website designer.
You can choose the level of support that makes sense for you.
How quickly can I launch a website template?
This is one of my favorite parts.
JOA templates are designed around getting you out of the endless website-building cycle. The collection currently reports an average launch time of two days, while the main promise of the shop is helping buyers launch a website in a weekend.
Obviously, your timeline depends on whether you already have your copy, photography, branding, offers, and other content ready.
But the point is:
We're not starting from zero.
The design direction and page structure already exist.
That's a whole lot of decisions you don't have to make.
So, where can I buy website templates for a service business?
If you're looking for website templates for consultants, coaches, speakers, strategists, personal brands, or other service-based businesses in the US, you can shop the full JOA Creative Lab website template collection online.
JOA offers professionally designed templates for Wix, Wix Studio, and Squarespace, with DIY and setup options depending on how hands-on you want to be.
You don't necessarily need to start from scratch.
And you don't necessarily need custom.
Sometimes you just need a really good starting point, your own personality, and enough discipline to stop changing the font and finally hit publish. 😂
Pick your favorite. Make it yours. Put your business somewhere you're proud to send people.
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