Seantal Panton

This year, red and green are officially retiring. Because apparently, it’s a Chocolate Christmas. And honestly? I get why. There’s something about deep browns, creamy neutrals, and warm mocha tones that feels fresh yet timeless. The kind of aesthetic that whispers luxury without shouting for attention. It’s rich, cozy, and grounded enough to work across brands, homes, and campaigns. But here’s the thing: this trend isn’t just for Pinterest boards or interior designers. It’s for founders and...

There’s this strange tension that happens every November. You’re exhausted but hopeful. Grateful but over it. Tired, but still dreaming about what’s next. And if you’re a founder, you know exactly what I mean. You ’ve spent the last eleven months building, fixing, and adapting. You’ve pushed through slow seasons, creative blocks, and maybe even a few “is this still worth it?” moments. Now everyone’s talking about finishing strong,  and part of you is like… I’d love to, but I also need a...

If you’ve been in business long enough, you already know this: Some clients multiply your peace. Others drain it. And while bad clients can show up for all kinds of reasons, having a clear target audience makes it a lot easier to filter out the ones who aren’t a fit. When your messaging is clear, the right people lean in, and the wrong ones usually opt out on their own. Here’s what to watch for before you say yes. 1. They don’t know what they want, but expect you to figure it out. Everyone...