We Got a New Look. And We’re Making a Big Pivot.

If you’ve known JOA Creative Lab for a while, there’s a good chance you know us for one thing:

Website templates.

And honestly, we love that.

Our templates have helped thousands of business owners launch beautiful brands without starting from scratch. They’ve been shared, customized, launched, and turned into businesses we’re incredibly proud to have played a small part in.

But somewhere along the way, something interesting happened.

The template shop became what we were known for, even though it was only one part of what we actually do.

So, we decided it was time to change that.

JOA Is Growing Up

Behind the template shop, we’ve spent years building brands, designing custom websites, developing strategy, helping businesses reposition, supporting launches, and creating the pieces that turn a good idea into a brand people actually want to buy from.

And that side of JOA has grown.

So have our clients.

They’re coming to us with bigger visions, established businesses, new ideas, launches, pivots, and a different question than “Can you make this look good?”

They’re asking:

How do we make this brand work?

That’s the question we want JOA to be known for answering.

So, Are the Templates Going Away?

Absolutely not.

We still believe a great template can give a founder an incredible head start. The shop is staying, new collections are coming, and we’re continuing to make it even better.

It’s just no longer the whole story.

JOA Creative Lab is stepping forward as the creative agency it has quietly been becoming all along.

A place where branding, websites, strategy, marketing, and creative direction come together to help businesses become more recognizable, more credible, and easier to choose.

Because sometimes you don't need another pretty thing.

You need someone who can look at the whole brand and see what isn't connecting.

The New Look Reflects the New Direction

That’s why you’re seeing a different JOA.

The new website is more refined. The visuals feel more editorial. The messaging is clearer. And the way we’re presenting our work has changed.

Our old brand was no longer telling the whole truth about who we'd become.

And maybe there’s something in that for your business, too.

Sometimes your business evolves faster than your brand does.

You grow. Your work gets better. Your offers change. Your audience changes. Your price point changes. But the way you’re presenting yourself still reflects an earlier version of the business.

Eventually, the outside has to catch up.

Ours finally did.

Welcome to the New JOA

The templates are still here.

But now, you’ll see a lot more of what happens beyond them.

The strategy. The custom builds. The brand transformations. The marketing. The launches. The thinking behind the pretty.

Because pretty has a job to do.

And in this next chapter of JOA, we're making sure it does.

Welcome to the new JOA Creative Lab. We’re just getting started.